Collection of Personal Information

When you explore our Site, we gather specific data concerning your device, interactions with the Site, and information vital for order processing. Additionally, if you reach out to our customer support, we may collect further details. In this Privacy Policy, the term “Personal Information” is used to refer to any data that can distinctly identify an individual. The subsequent list outlines the types of Personal Information we collect and the rationale behind it:

1. Device Information:

This encompasses details such as your web browser’s version, IP address, time zone, cookie-related information, your browsing activities, search terms, and how you engage with the Site. The aim is to ensure accurate loading of the Site for your use and to conduct analytics on Site usage, thereby optimising the user experience.

• Examples of Personal Information collected:version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
• Purpose of collection:to load the Site accurately for you, and to perform analytics on Site usage to optimise our Site.
• Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
• Disclosure for a business purpose:shared with our processor Shopify, Stripe, and/or any third-party service providers and partners for processing test results and travel certificates.

2. Order Information:

This category includes information like your name, billing address, shipping address, payment details, date of birth, health-related data (including your NHS number), email address, and phone number. The purpose is to provide products or services as per our contractual agreement, process payments, arrange deliveries, furnish invoices and order confirmations, maintain communication with you, assess orders for potential risks or fraudulent activities, and, where aligned with your preferences, share information or advertisements related to our products or services.

• Examples of Personal Information collected:name, billing address, shipping address, payment information, date of birth, health data (including NHS number), email address, and phone number.
• Purpose of collection:to provide products or services to you to fulfil our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
• Source of collection:collected from you.
• Disclosure for a business purpose: shared with our processor Shopify, third party courier company, Stripe, ZenDesk, MinstSoft.

3. Customer Support Information:

This relates to data provided to us when you seek customer support, encompassing health data, identity information, contact details, and payment particulars, as listed above.

Each category of data collection serves a specific purpose and is derived from sources such as automated collection using cookies, log files, web beacons, tags, or pixels. Your data may be disclosed for business purposes to entities such as our processor, Shopify, Stripe, third-party service providers, and partners. This disclosure is done to process test results and travel certificates or for other purposes as required.

Your data privacy and security are of paramount importance to us. Should you require further information or have any inquiries, please feel free to [contact us](#contact).

• Examples of Personal Information collected:health data, identity data, contact data, and payment details as listed above
• Purpose of collection:to provide customer support.
• Source of collection:collected from you.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfil our contracts with you, as described above. For example:

• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here:

 https://www.shopify.com/legal/privacy.

• We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
• We may share your Personal Information to comply with legal regulations with Public Health England
• Or to any other person with your consent to the disclosure

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

• We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
• We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at:

 http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

At Super Human Steroids Limited, we aim to enhance your experience by providing personalised and relevant advertisements based on your interests and online behavior. This type of advertising is known as behavioural advertising. To learn more about how targeted advertising works and how you can manage your preferences, please visit the following resources.

To further tailor your ad preferences on specific platforms, you can opt-out through the following links:

• Facebook: 

Visit Facebook Ad Settings to manage your ad preferences on Facebook.

• Google: 

Access Google Ad Settings to control personalised ads served by Google.

• Bing: 

Explore Bing Ads Personalized Ad Preferences to adjust your ad settings on Bing.

• YouTube: 

For personalised ad settings on YouTube, please visit YouTube Ad Settings.

• Pixel: 

To learn how to manage ad preferences related to the Facebook Pixel, explore the Facebook Ad Preferences.

• Klaviyo: 

For information about controlling personalised ads within Klaviyo, refer to the Klaviyo Privacy Center.

• Reddit: 

Visit the Reddit Privacy Preferences to customise your ad experience on Reddit.

• TikTok: 

To adjust personalised ad preferences on TikTok, explore the TikTok Privacy Center.

This page provides valuable insights into online advertising and how it operates.

• Network Advertising Initiative (NAI) Educational Page: 

Your privacy and preferences are important to us. If you have any questions or concerns about how we use your Personal Information for advertising purposes, please contact us for further assistance.

Lawful Basis for Processing

At Super Human Steroids Limited, we strictly adhere to the regulations established under the General Data Protection Regulation (“GDPR”) and the United Kingdom GDPR. For residents of the United Kingdom and the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

1. Your Consent:

We may process your personal information based on your explicit consent, which you provide voluntarily. Your consent empowers us to process your data for specific purposes outlined during the consent process.

2. Performance of Contract:

When you engage with our Site and utilise our services, a contractual relationship is established between you and Super Human SteroidsLimited. Processing your personal information is necessary to fulfil our contractual obligations, ensuring the delivery of our products and services.

3. Legal Compliance:

We process your personal information when required to comply with legal obligations and regulatory standards. This may include, for example, sharing your data as mandated by health authorities or government entities.

4. Legitimate Interests:

We may process your data to pursue our legitimate interests, provided that such interests do not infringe upon your fundamental rights and freedoms. This basis allows us to enhance our services, manage the Site efficiently, and provide you with a tailored and improved user experience.

Should you have any questions or require further clarification about the lawful basis for processing your personal information, please do not hesitate to [contact us](#contact). Your privacy and data protection are of utmost importance to us.

Using Personal Information

We use your personal information to provide our services to you, which include offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”) and United Kingdom GDPR, if you are a resident of the UK and European Economic Area (“EEA”), we process your personal information under the following lawful bases:

• Your consent;
• The performance of the contract between you and the Site;
• Compliance with our legal obligations;
• For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Automatic decision-making

If you are a resident of the UK and EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

• Temporary deny list of IP addresses associated with repeated failed transactions. This deny list persists for a small number of hours.
• Temporary deny list of credit cards associated with denied listed IP addresses. This deny list persists for a small number of days.

Your rights

If you are a resident of the UK and/or EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below 

Email ID: info@superhumansteroids.com

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance, whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimise your experience on our Site and to provide our services.

Cookies Necessary for the Functioning of the Store

Cookies Necessary for the Functioning of the Store

Name	Function
_ab	Used in connection with access to admin.
_secure_session_id	Used in connection with navigation through a storefront.
cart	Used in connection with shopping cart.
cart_sig	Used in connection with checkout.
cart_ts	Used in connection with checkout.
checkout_token	Used in connection with checkout.
secret	Used in connection with checkout.
secure_customer_sig	Used in connection with customer login.
storefront_digest	Used in connection with customer login.
_shopify_u	Used to facilitate updating customer account information.

Reporting and Analytics

Name	Function
_tracking_consent	Tracking preferences.
_landing_page	Track landing pages
_orig_referrer	Track landing pages
_s	Shopify analytics.
_shopify_s	Shopify analytics.
_shopify_sa_p	Shopify analytics relating to marketing & referrals.
_shopify_sa_t	Shopify analytics relating to marketing & referrals.
_shopify_y	Shopify analytics.
_y	Shopify analytics.

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Third-Party Providers Information Sharing

For the seamless execution and fulfillment of your orders, it is sometimes crucial to share your Personal Information with our trusted third-party providers, such as laboratories, pharmacies, or suppliers. This sharing is strictly confined to the necessity of order fulfillment and service provision, ensuring the continuity and efficacy of the processes required to serve your needs. 

We select our third-party providers meticulously and obligate them to adhere to stringent data protection norms, guaranteeing the security and confidentiality of your information. They are prohibited from using the information for any other purpose other than to deliver the contracted services.

In these instances, we remain committed to maintaining the highest levels of privacy and protection concerning your Personal Information, operating under the governing laws and regulations of the United Kingdom. 

The disclosure to third-party providers is guided by explicit contractual obligations and compliance requirements, designed to safeguard your data from unauthorised access, disclosure, alteration, and destruction. We ensure transparent communication regarding any such disclosures and, wherever feasible, seek your consent prior to sharing your information with third parties for order fulfillment purposes.

Data Use for System Enhancements and AI Research

We may leverage the collected data to facilitate enhancements, upgrades, and innovations within the Super Human Steroids system to improve our services and offerings continually. We are committed to advancing our technological capabilities to better serve your needs, and this sometimes involves refining our systems, processes, and tools based on the insights derived from your data.

Additionally, your data may be used to contribute to research and development in the field of Artificial Intelligence (AI) focusing on healthcare-related AI tools. Our aim is to pioneer advancements in healthcare AI to offer more sophisticated, efficient, and beneficial tools and solutions to our users. 

Be assured, any use of your data for such purposes will strictly adhere to all applicable legal and ethical standards, maintaining the highest levels of data anonymization and de-identification to protect your privacy and confidentiality. Your identifiable personal information will not be disclosed or shared without your explicit informed consent for such specific uses, and you have the right to withdraw your consent at any time. Our commitment is to uphold your rights and interests while fostering innovation and improvement in healthcare solutions.

These endeavors are undertaken with stringent adherence to applicable laws, ethical standards, and best practices, ensuring that your privacy and data security are uncompromised. If you have any inquiries or require more information on how your data may be used for system enhancements and AI research, please contact us at info@superhumansteroids.com.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail info@superhumansteroids.com or by mail using the details provided below:

Suite 833, 19 – 21 Crawford Street, London W1H 1PJ, United Kingdom

Last updated: 08/11/2023

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: https://ico.org.uk/make-a-complaint/]